These are scary times for landscape designers whose practices overlap both the creative service and construction industries. Anyone in my business who tells you they are thriving is not being entirely truthful. The sad state of the global economy that is a financial disaster for so many is not what I’m writing about here. The media has scared consumers who do have the means and the need for our services into hunkering down, not spending any money and worst of all believing that they ‘shouldn’t’.
I consider myself to be fairly typical of landscape designers who are out there now. I have work, just not the amount or size of work I’ve had in the past. I am lucky to have loyal clients who come back again and again as well as some new ones who are willing to spend on new projects.
Creativity is needed in our business so that it isn’t business as usual, it is time for business to be unusual. We need to educate our clients about the intrinsic worth of what we provide and make it invaluable to them. We need to enhance their lives in every way possible–drawing them outside into the larger world so that our services become what they are willing to spend money on.
This summer is the 40th anniversary of Woodstock and I am reminded of the lyrics that very wise Joni Mitchell wrote all those years ago:
Billion year old carbon
We are golden
Caught in the devil’s baragin
And we’ve got to get ourselves
Back to the garden