Category Archives: Marketing

Feb252011
In my Reader…my book!

This was ‘leaked’ yesterday by a friend on Facebook…it was supposed to be a surprise… Over the winter I created a look book of built work.  It’s a hybrid between a coffee table book of garden eye candy and more … Read more

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You might also like:

  1. Barrel Stave Garden Trellis
  2. August | Lazy Days of Summer
  3. Out of season fun…wild pools
LABELS: books, Design, Garden Styles, Gardens, landscape designer, Marketing 5 Comments

Aug252010
Plants and Gardens as Merchandise

A couple of weeks ago I went to PANTS10 (Penn Atlantic Nursery Trade Show) which is a pretty big show regionally. About a week after that, pictures started surfacing of the IGC (Independent Garden Center) show in Chicago which is … Read more

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You might also like:

  1. Oh! Kay…
  2. An A+ Planting Combination
LABELS: business, Garden Centers, Marketing, plants 4 Comments

Dec72009
Etiquette + Pirates

I have always believed that good manners allow you to go anywhere.   Have you ever been to a party where one person has to dominate the conversation and no matter what the prior subject the new subject of the conversation … Read more

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LABELS: Marketing, social media, social networking, Uncategorized 10 Comments

Feb252009
A Trip without a Map

As many of you already know, I am very involved with the Association of Professional Landscape Designers (APLD), as its International Membership chair, and this past weekend I was in Chicago for their 2nd annual Chapter Symposium. At that meeting … Read more

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LABELS: APLD, cad, landscape designer, Marketing, social media 1 Comment

Dec192008
Postcard Power!

Several days ago, two boxes, weighing 78 lbs were delivered to my studio doorstep. They weren’t holiday gifts–next spring’s postcards had arrived! The 2009 Postcard is a departure w/a white background and new tag line I have produced a postcard … Read more

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LABELS: Landscape Design, Marketing, susan cohan 7 Comments

Dec132008
Web 2.0 Ballroom

Before I begin again, let me put some things in perspective. I learned to type on a typewriter–a manual one. I’m no more tech savvy than the average person who texts via cell phone, answers email and orders stuff I … Read more

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LABELS: APLD, Landscape Design, Marketing, social networking, Web 2.0 3 Comments

Dec72008
Further Adventures with Web 2.0 Marketing

As those who read my introduction to this subject on November 23rd already know, I am attempting to use Web 2.0 and social marketing sites as part of the marketing mix my landscape design studio uses. The rest of the … Read more

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LABELS: business, Marketing, social networking, Web 2.0 4 Comments

Nov242008
After the Fall…

It seems an appropriate title for today’s musings. Leaves and the past few days’ temperature have fallen as rapidly as the collective psyche’s confidence in consumer spending. Now that the depressing news has been dispatched, I’m moving on to proactive … Read more

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LABELS: Garden Styles, Landscape Design, Marketing, Web 2.0 Leave a comment