There is an important distinction other than age (183 years) for the Philadelphia International Flower Show and most others…it’s a flower show…not a flower and garden show. Floral designers, event planners, amateur and professional horticulturalists show and compete alongside landscape designers and nurseries. This mix all happens inside a vacuous convention center with an industrial roof instead of sky and a concrete floor instead of soil.
I make the distinction because so many cry ‘fake’– ‘just theater’–‘unrealistic’ when it is supposed to be exactly that. A show of flowers out of season and all jumbled up in new and exciting ways that can lead us to think about them differently.
One of my favorite parts of the show are the evening bags and jewelry made out of seeds, leaves, twigs and other plant parts. They are super creative. The one below was as glamorous as any Judith Leiber evening bag.
Another favorite (I’ve written about them in another year here) was Moda Botanica’s (a Philadelphia based floral and event design company) kinetic display of foliage that every viewer could change by manipulating the panels via large hand cranks. It was super creative.
Since the real reason for my trip this year was to cover a display garden we’re featuring in the next issue of Leaf Magazine you’ll have to wait until April 1st for that and the one major new trend I spotted!