Sometimes I almost get what I wish for.
When it folded two years ago, I lamented the demise of Garden Design magazine. In that piece, I also made a wish of sorts – If we, as a design discipline and community, want to be taken seriously, then we need to support publications at all levels of the marketplace, not just those that cater to the weekend warriors who relegate us to the DIY sector. Landscape design and landscape architecture are serious, complex disciplines that can inspire within and without.
Well, Garden Design is back in a new version, as a quarterly book-a-zine. In the interest of full disclosure, I have been working with them behind the scenes as an advisor and contributing editor since the new publisher bought the title and all of its archives. I felt that if I was going to wish for it, I had better be a part of the change I believe in. It might seem odd to write a review of something that I’ve had a hand in making, but that’s what designers do..view things with a hyper critical eye to how to make those things even better.
Although it’s not perfect, Garden Design does live up to its title and celebrates American landscape and garden design in a way no other publication on this side of the Atlantic even attempts. Overall, the first issue is a wow. It has a new cover design, a larger size and is bound like a book. With 132 ad free pages, I can’t argue with the content, it’s rich and varied and there’s plenty to read and look at. It is wide ranging geographically and many of the images are drop dead gorgeous. Inspiration for all types of gardens and outdoor spaces are included and there is a fantastic regional section at the back of the book. Best of all, it focuses on design as an entity that is important to the ultimate success of any outdoor environment.
As it evolves, the magazine’s editorial voice and art direction needs to be clearer. The details it presents both in photo editing and typographic/layout design need to be tighter and much more consistent. It also needs to focus on the flow of stories from one to another. The desire to show everything needs to be tempered by a clear and sharp editorial knife that supports the publication’s ‘voice’. I learned these lessons first hand (and the hard way) working on other publications. Sometimes, less is more, sometimes not. The trick in editing and laying out a magazine is to make sure that every little bit ads to the reader’s new found or rediscovery of the content and that each story stands on its own yet leads logically to the next. Consistency in design is as true in magazines as it is in gardens. Knowing what to leave out is as important as what is included – sometimes more so.
So with all of that said, the revitalized and revived Garden Design is worth the cover price and needs the support of American design enthusiasts and I’m certain that it will only get better from the high bar it already set for itself over time. When that happens will I will have gotten exactly what I wished for.